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Case Study: Corvette Studio – Rapid Turnaround Walk‑Up Animation
The Challenge:
The Corvette studio needed a custom walk‑up animation to accompany their CX reveal sequence for an upcoming Board of Directors’ show. The catch - the request came in with an extremely tight turnaround window, and the animation needed to integrate seamlessly with their existing reveal content. Traditional 3D animation and rendering pipelines would have pushed delivery well past the deadline.
My Approach:
To meet the timeline without compromising visual quality, I rethought the pipeline entirely. Instead of exporting the asset into a dedicated animation package, I chose to animate and render directly inside Autodesk VRED, a tool optimized for visualization rather than character or motion animation. While unconventional, this approach eliminated time‑consuming transfers, lighting rebuilds, and render setup.
Once the base animation was rendered, I moved into Foundry NukeX for compositing, cleanup, and final polish. This allowed me to elevate the raw VRED output and ensure it matched the visual tone of the existing CX reveal.
The Solution:

  • Animated and rendered the full walk‑up sequence entirely in Autodesk VRED

  • Leveraged VRED’s real‑time rendering capabilities to accelerate output

  • Composited, color‑matched, and refined the final look in NukeX

  • Delivered a fully finished animation in ~64 hours, from request to final output

The Outcome:
The Corvette studio received a polished, on‑brand walk‑up animation that integrated seamlessly with their reveal package—delivered within an exceptionally compressed timeline. The unconventional pipeline proved not only viable but highly efficient, enabling rapid iteration without sacrificing quality.


Public Release Notice: This animation was officially published by Chevrolet and is publicly accessible through their pressroom. Its release authorizes external sharing and inclusion in this portfolio without violating General Motors confidentiality agreements.
Source:
https://pressroom.chevrolet.com/gmbx/us/en/chevrolet/pressroom/videos.detail.html/content/Pages/videos/us/en/chevrolet/2025/0815-corvette-cx.html

Sollei.mp4

Cadillac Sollei Concept (2024)

Case Study: Cadillac Sollei Convertible Concept – Photoreal Reveal Under Impossible Conditions
The Challenge
Cadillac needed a full reveal package, both video and still photography, for the Sollei convertible concept car. The schedule was locked, the location was booked, and the videography team was ready. The problem: the prototype showcar wasn’t.
When the team finally got access to the vehicle, the Sollei was still mid‑construction.

  • The interior electronics were incomplete

  • The convertible roof mechanism wasn’t functional

  • Several interior trim components were unfinished or missing

Capturing the full interior experience on camera was impossible. Yet the reveal deadline couldn’t move.
My Approach
To bridge the gap between what existed physically and what Cadillac needed to show, I built a parallel digital pipeline that could seamlessly integrate with the live‑action footage.
My solution involved:

  • Modeling the interior in Autodesk Maya, based on early CAD, reference imagery, and direct measurements

  • Painting and detailing the model in Adobe Substance Painter to match the intended materials

  • Collaborating with the showcar fabrication teams to capture accurate material references while the physical car was still being assembled

  • Developing photorealistic shaders from in‑progress shop photography

  • Rendering with VRay to match the lighting, lenses, and camera movement of the on‑location footage

  • Compositing and final polish in NukeX to ensure the CG interior blended invisibly with the real exterior shots

The Solution
I recreated the Sollei’s interior digitally with enough fidelity to stand shoulder‑to‑shoulder with the real footage. By matching the cinematography, lighting, and color pipeline of the live‑action shoot, the CG interior shots could be intercut with the real video without calling attention to themselves.
The Outcome
The final reveal video combined live‑action exterior footage with fully CG interior shots—yet the transition between the two was indistinguishable. The realism was so convincing that even the Director of Cadillac could not tell which shots were real and which were CG.
This hybrid approach allowed Cadillac to debut the Sollei concept on schedule, despite the physical prototype being incomplete.




Public Release Notice: This project was officially published by Cadillac through GM’s public channels, allowing it to be shared without violating confidentiality agreements.
https://pressroom.cadillac.com/gmbx/us/en/cadillac/pressroom/images.detail.html/content/Pages/galleries/us/en/vehicles/cadillac/Concepts/sollei-product.html
https://youtu.be/TfVkvyTm4jM?si=UKIdC5Pdtq4J1LEb

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